Privacy policy

This page was translated automatically. The City of Innsbruck assumes no responsibility for the accuracy of the translation.

We inform you below about the most important aspects of data processing on our website. We only process personal data on the basis of the statutory provisions (General Data Protection Regulation - GDPR, Telecommunications Act 2003).

1.Data controller

The controller responsible for the processing of your personal data on this website is

Innsbruck Marketing GmbH
Colingasse 5a, 6020 Innsbruck
E-Mail: office@innsbruckmarketing.at
Telephone: +43 (0) 512 / 56 15 00

2.Data processing on the website

a) Access data (server log files)

When you visit our website, technical information is automatically stored in so-called server log files. These include

  • IP address or host namedresse
    browser used
    Length of visit, date and time of access
    pages accessed
    Language settings and operating system
    Leaving page (the last page visited before leaving the website)
    Internet service provider (ISP)

This data is necessary for the technical operation of the website and constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. The server log files are anonymized by shortening the IP addressesdresse (the first two blocks) and deleted after 360 days. Only summarized statistics, such as visitor numbers, are retained. The log files are regularly evaluated for website analysis with Matomo, whereby only aggregated data is used. There is no detailed analysis of individual user interactions or profiling. The server log files are processed anonymously and pseudonymized to ensure the protection of personal data. There is no personal processing or linking with other data.

b) Newsletter

We offer a newsletter that is sent via the service provider Brevo. The following personal data is processed for registration:

  • Surname, first name
    E-mail addressdresse
    Adresse
    Company name
    Position

Registration takes place via a double opt-in procedure: After registering, you will receive a confirmation e-mail which you must actively confirm. You can unsubscribe at any time via the unsubscribe link in every newsletter.

Legal basis: Consent pursuant to Art. 6 para. 1 lit. a GDPR.

c) Cookies & tracking technologies

Our website does not use cookies. External content such as YouTube videos or the Instagram feed must be activated by the user before being displayed. Activation takes place via a consent banner, which gives the user the option of specifically activating or rejecting the desired content.

Legal basis: Legitimate interest (technical cookies) or consent (marketing and analysis cookies) pursuant to Art. 6 para. 1 lit. f or a GDPR.

d) Web analysis with Matomo

Our website uses Matomo, an open source software for analyzing website visits. Matomo is configured so that no cookies are stored and the IP addressesdreare anonymized before being stored. No device fingerprints are created and all data collected remains fully aggregated. It is technically impossible to recognize users across different sessions. The data is stored exclusively on our own servers, without being passed on externally. In addition, no user profiles are created or individual behavior patterns tracked, as all data collected is used exclusively for general website analysis.

If you do not agree to the storage of your data, you can object by clicking the mouse. In this case, an opt-out cookie will be set to save your decision. Please note that this opt-out cookie must be reactivated if you delete your cookies.

e) Integrated content & plugins

Our website uses content from Drittan providers:

When using these services, personal data (e.g. IP addressesdresse) may be transmitted to the respective providers.

Legal basis: Consent pursuant to Art. 6 para. 1 lit. a GDPR.

3. Online game "Zwischenraum" - high score & competition

In the game "Zwischenraum", users can voluntarily enter their first name and email addressdresse in a highscore list. The data is used to display the best players and for weekly prize notifications. Processing only takes place with prior consent via the opt-in checkbox.

Legal basis: Consent pursuant to Art. 6 para. 1 lit. a GDPR.

The data will be stored locally, not passed on and deleted at the end of the project or revoked.

4.Photo and video recordings at events

Photos or videos may be taken for documentation purposes during events. These recordings may be published on our website, in print media or on social media (Facebook, Instagram, YouTube) or passed on to the press.

Legal basis: Legitimate interest (non-public events, Art. 6 para. 1 lit. f GDPR) or public interest (Art. 6 para. 1 lit. e GDPR in conjunction with § 3 Z 11 UG for public events).

If you do not wish to be photographed, please inform the photographer or the event organization. It may not be possible to fully implement a later objection if the photographs have already been published. If you subsequently wish to have material published online removed, you can contact us at office@innsbruckmarketing.at.

5.Forwarding of data to Dri tte

Your personal data will not be passed on to Dritte, except in the context of the following Dritt provider services. Data processing agreements (DPAs) have been concluded with the following providers: Brevo (newsletter service provider), our hosting provider for the operation of the website and Dritt providers for embedded content such as YouTube and Instagram. Data processing agreements (DPAs) have already been concluded with all relevant Drittan providers to ensure data protection compliance. Compliance with these agreements is checked regularly.

  • Hosting provider for the operation of the website
    Newsletter service provider
    Driprovider of embedded content (e.g. YouTube, Instagram, Microsoft Forms)

Data is only transferred to Dritt countries (e.g. USA) if this is technically necessary for the use of the relevant services. In these cases, protective measures such as EU standard contractual clauses (SCCs) are in place. Nevertheless, the level of data protection in these countries may never bedrilower than in the EU.

6.Duration of data storage

  • Server log files: Maximum 360 days
    Newsletter data: Until you unsubscribe
    Photos/videos of events: Maximum 10 years or upon objection
    Matomo analysis data: Anonymized and without personal storage

7.Your rights as a data subject

You have the right to

  • Information about your stored data
    Correction of incorrect data
    Erasure of your data
    Restriction of processing
    Data portability
    Objection to data processing
    Revocation of a given consent

Please send your inquiries to:

Email: office@innsbruckmarketing.at

If you suspect that the processing of your data violates the GDPR, you can lodge a complaint with the Austrian Data Protection Authority(www.dsb.gv.at, e-mail: dsb@dsb.gv.at, telephone: +43 1 52 152-0).

8.Security of data processing

We use technical and organizational security measures (e.g. SSL encryption, access restrictions, regular security updates, firewalls and backups).

Last update: April 2025

You can reach us under the following contact details:

Website operator: Innsbruck Marketing GmbH
Telephone number: +43 (0) 512 56 15 00
Email: office@innsbruckmarketing.at